DIGITAL NEWS & MARKETS EXPERIENCE

The Wall Street Journal

The Journal’s digital edition: markets, What’s News, audio, puzzles, and a mobile app built for people who need the story before the meeting.

DIGITAL NEWS & MARKETS EXPERIENCE

The Wall Street Journal

The Journal’s digital edition: markets, What’s News, audio, puzzles, and a mobile app built for people who need the story before the meeting.

The Wall Street Journal is Dow Jones’s flagship newsroom, and its product is no longer only a newspaper. Subscribers read on WSJ.com, in global digital editions, and in the WSJ app: live market data inside stories, alerts, a What’s News feed, saved articles, Read to Me audio, and the daily crossword and sudoku. This case study is that digital experience.

Engagement Overview

The app is published by Dow Jones & Company and is built around a simple promise: know first. Readers get breaking news, section coverage from politics and markets to lifestyle, real-time quotes, and the ability to follow journalists. MyWSJ collects what they save. Offline reading covers the commute. Read to Me turns articles into audio. Puzzles are in the same app as the news, which is a deliberate habit loop, not a separate product. On the web, WSJ Markets is the quote and chart surface for stocks, bonds, currencies, crypto, and commodities, linked from the same navigation as the news sections.

Goal: Keep subscribers inside one Journal habit across the morning paper, the trading day, and the phone in between.

Approach: Design the day, not a single screen. Morning is What’s News and the digital edition. The trading day is market data embedded in the story, not only on a separate terminal. The in-between moments are alerts, audio, and puzzles. Search has to cover news, market data, opinion, video, and audio, because a Journal reader rarely wants only one of those.

A newsroom, a market-data product, and a daily habit in one subscription

The Journal has to be fast enough for a breaking headline and deep enough for a weekend read. It also has to be a markets tool. Those used to be different products with different backends. The digital Journal pulls news, quotes, audio, and puzzles into one account, with personalization that still respects a newsroom’s editing, not only an algorithm.

What We Deliver

WSJ app for breaking news, section coverage, and global digital editions of the newspaper.
What’s News as a journalist-curated feed through the day.
Market data in context: quotes, index moves, company figures, and charts inside articles, plus the Markets section on the web.
MyWSJ for saved and shared stories.
Read to Me audio and offline reading.
Puzzles, including the daily crossword and sudoku, inside the news app.
Alerts for breaking news and for journalists a reader follows.

Service Scope

Mobile news experience for iOS and Android
Markets data presented inside journalism
Personalization, alerts, and saved stories
Audio and offline reading
Cross-surface subscription: app, web, and magazine

Expected Business Impact

One subscription covers the app, WSJ.com, and the digital edition of WSJ. Magazine.

Market figures travel with the article, so a reader does not leave the story to check a quote.

Audio and offline reading extend the same journalism into commutes and travel.

Personal alerts and followed journalists make the feed feel chosen, not only published.

Delivery Roadmap

Read

Core

Sections, What’s News, the digital edition, and a story page that can be saved and shared.

Markets

Core

Quotes and charts on the web and inside articles, so the number and the narrative stay together.

Habit

Current product

Alerts, audio, offline reading, and puzzles that give people a reason to open the app every day.

Frequently Asked Questions

Is this the print paper or the digital product?

This page is the digital Journal: WSJ.com, the markets experience, and The Wall Street Journal News app. Print still exists. The product work is what subscribers use on the phone and the web.

What is actually in the app?

News and analysis, live market context, alerts, MyWSJ saves, Read to Me, offline reading, global editions, and puzzles. The App Store listing is published by Dow Jones & Company.

How is this different from the Factiva project?

Factiva is Dow Jones’s professional monitoring and data product for research and risk teams. The Journal is the subscriber news experience. They share a parent company. They are different products for different readers.